National Alliance on Mental Illness
  • 11-Oct-2018 to 22-Oct-2018 (EST)
  • Information & Support
  • Arlington, VA, USA
  • Full Time

What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation's leading voice on mental health. The National Alliance on Mental Illness (NAMI) is the nation's largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. 

Today, we are an alliance of more than 800 local affiliates, state organizations and a national office who work in communities across the United States to raise awareness and provide support and education that was not previously available to those in need. NAMI advocates for all who are affected by mental illness, both the individuals and the people in their lives. In particular, we do not rest until we remedy injustices and intervene early to prevent needless loss of quality of life. In addition to being advocates, we educate, we listen, and we lead as evidenced by our public awareness campaigns, the range of numerous programs we provide, and our strong public policy.

We currently have an opening for a Senior Manager, Content Strategy. The Senior Manager is responsible for proactively planning, developing and managing digital and printed content produced by NAMI for the purposes of providing information and support to NAMI's audience. This position works directly with NAMI's medical director and other subject matter experts, as approved by the director of information and support.  


  • Plan, write and edit informational content, ensuring it is clear, compelling and properly distributed across web, mobile and social platforms and adherent to consistent brand philosophy
  • Edit NAMI materials following NAMI voice/tone standards. Maintain consistency of terminology, people-first and culturally-competent language following plain language principles.
  • Perform regular audits of education pages (e.g. the mental health condition pages) to ensure content remains medically accurate and updated
  • Develop an editorial content calendar to track and plan updates to content and infographics
  • Develop and implement an editorial review process
  • Work with subject matter experts to update or rewrite webpages, according to editorial calendar timeline
  • Monitor web traffic and engagement (e.g. conversions and bounce rates) and conducting keyword/SEO research to understand readers' needs
  • Ensure all content effectively meets the purpose of educating NAMI's audience
  • Manage deliverables for grant funded projects
  • Assists with building and strengthening strategic partnerships
  • Perform other duties as assigned


  • Bachelor's degree in a related field
  • Five to ten years' experience with content development and strategy or similar responsibilities
  • Knowledge of mental health education and support
  • Ability to work within teams in collaborating, planning and implementing program objectives
  • Strong organizational skills
  • Strong verbal and written communication skills
  • Ability to work independently
  • Ability to collaborate with a diverse staff and member population
  • Strong skills with Microsoft Office Suite
  • Experience with digital content production
  • Comfortable with learning new technology

This position is located in Arlington, VA.

Must pass background check.


Equal Opportunity Employer M/F/D/V

National Alliance on Mental Illness
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