National Alliance on Mental Illness
  • 27-Feb-2018 to 26-Mar-2018 (EST)
  • Media Relations
  • Arlington, VA, USA
  • Full Time

Are you a go-getter who wants to work alongside other passionate individuals where you can have an impact on the 1 in 5 Americans affected by mental illness? Are you eager to cultivate and manage relationships with the nation's leading reporters and editors from the major news outlets to shape an important national conversation? Then NAMI, the National Alliance on Mental Illness, is the place for you. As the nation's largest mental health grassroots organization, NAMI works every day to build better lives for the millions of Americans. 

NAMI is currently seeking a new member for our Marketing and Communications team where you will work in a flexible work environment with a high level of creativity and autonomy. In this highly visible role, you will have the ability to own and shape the earned media strategy, interfacing daily with the CEO, senior NAMI leaderships and teams across the Alliance. 


As the national conversation around mental health grows, and NAMI as an organization expands our reach, the Senior Manager, Media will play a critical role in positioning NAMI as the leading voice in the mental health community for individuals and families affected by mental health conditions. This position is perfect for someone who is committed to making a difference and eager to use their media skills in crafting and implementing an earned media strategy that strengthens the voice of the Alliance.

For this position, NAMI is seeking a media-savvy, thoughtful and proactive public relations professional to work with all teams across the Alliance to strengthen the NAMI brand through press and public relations activities. NAMI will look to this position to expand NAMI's visibility, increase our thought leadership, and ensure that the organization's strategic vision is being properly communicated in the news and other media.     


Build and maintain a strong earned media program for the Alliance, including:

  • Coordinate and manage policies and procedures for the relations between the media and the organization, including building media lists, targeting reporters and utilizing the media management system for tracking and reporting.
  • Manage and respond to incoming media requests, ensuring message consistency, spokesperson recommendations, spokesperson prep, coaching and execution, in-concert with the Director as appropriate.
  • Identify and target reporters to grow relationships with, including engagement with reporters through social media and media management tools. Also assist in the detection of public relations issues as they emerge and advise to address them directly.
  • Draft, disseminate and pitch various media materials including press advisories, media releases, opinion pieces and letters to the editor.
  • Assist the Director with cultivation of relationships with national and regional press contacts to ensure NAMI's reputation is promoted.

Work with the Director to support the activities of the staff as they relate to media relations including updates, materials/toolkit creation and eduction/trainings.

Build and maintain an earned media support system for the field.

  • Ensure field engagement around key messages and activities in the media.
  • Assist field with media support as needed.
  • Provide resources, trainings and additional opportunities for engagement.

Plan and oversee press events as assigned.


  • Bachelor's Degree required in relevant field; advanced degree preferred.
  • Minimum of 5 years public relations experience with 3 of those years working in a high-volume advocacy and/or public policy role. Experience in a public health field, preferably Mental Health, is highly desirable.
  • Excellent writing and verbal skills
  • Communications or journalism background preferred
  • Research and analytic skills including ability to use media monitoring and distribution tools (i.e. PR NewsWire, Cision and TrendKite)
  • Ability to work collaboratively and diplomatically with strong customer service skills
  • Editorial and creative skills
  • "News sense"
  • Ability to prioritize and meet deadlines in a fast-paced, rapidly changing environment with attention to detail and precision
  • Strong interpersonal and cultural awareness skills
  • Highly organized; experience in project management; ability to self-manage.


This position is based in Arlington, VA. 


Must pass background check.



National Alliance on Mental Illness
  • Apply Now

    with our quick 3 minute application!

  • * Fields Are Required

    What is your full name?

    How can we contact you?

    By clicking the button above, I agree to ApplicantPro's Applicant Information Use Policy.

  • Sign Up For Job Alerts!

  • Share this Page
  • Facebook Twitter LinkedIn Email
Find Support Get Involved en Espanol Learn More Sign In Join Renew Logo About NAMI NAMI Leaders