National Alliance on Mental Illness
  • 06-Dec-2018 to 26-Dec-2018 (EST)
  • Media Relations
  • Arlington, VA, USA
  • Full Time

What started as a small group of families gathered around a kitchen table in 1979 has blossomed into the nation's leading voice on mental health. The National Alliance on Mental Illness (NAMI) is the nation's largest grassroots mental health organization dedicated to building better lives for the millions of Americans affected by mental illness. 

Today, we are an alliance of more than 800 local affiliates, state organizations and a national office who work in communities across the United States to raise awareness and provide support and education that was not previously available to those in need. NAMI advocates for all who are affected by mental illness, both the individuals and the people in their lives. In particular, we work to address disparities and injustices and to promote dignity and inclusion for all people with mental illness and their families. In addition to being advocates, we educate, we listen, and we lead as evidenced by our public awareness campaigns, the range of numerous programs we provide, and our strong public policy.

We currently have an opening for a Senior Manager, Social Media. The Senior Manager will create and manage social media channels and digital marketing efforts across the Alliance. He or she will be responsible for ensuring that all campaigns, promotions and digital assets are consistent with the NAMI brand and editorial voice. In addition, the Senior Manager will be responsible for executing the organization's social media and digital strategy, managing the social media communities which includes audience development, content strategy and graphic development, and other online and digital marketing initiatives including Adwords campaigns and Mobile/SMS campaigns.


Social Media Strategy and Management

  • Develop audience strategy and content strategy, and lead execution of NAMI's social media efforts across multiple platforms.
  • Create content and post on NAMI's social media channels daily which have more than 500,000 followers. This includes multiple posts per day as well as features like Instagram Stories, Facebook Live events and Twitter chats.
  • Collaborate with department leadership on execution and optimization of social media digital campaigns, and other partner co-marketing initiatives.
  • Support the integration of social media strategies and tactics across NAMI divisions/initiatives, including integration across and other platforms.
  • Engage with followers and monitor conversations across social media channels.
  • Track, measure and respond to posts, conversations and cultivation of NAMI followers, and ambassadors.
  • Utilize analytics platforms and survey competitive landscape to share insights and trends in real-time.
  • Maintain Alliance's social media guidelines and guidance for staff, field and external audiences.

Digital Marketing

  • Manage and oversee NAMI's digital marketing efforts including social media advertising and paid promotion across all channels, as well as SEM/Google AdWords campaigns and other digital advertising efforts.
  • Coordinate and serve as project manager for digital marketing vendors and consultants.
  • Author, edit, publish and post web content as assigned.

Digital Asset Development

  • Work with Director to ensure consistent voice and brand across NAMI channels.
  • Assist with internal brand education, governance and adherence across NAMI teams.
  • Create and maintain digital asset production schedule, coordinating with the organization's editorial calendar and coordinating routine social media tests to inform future messaging.
  • Support social content in NAMI video library, YouTube and video portions of
  • Create and stage build, with other department colleagues, social media and video wall graphics, congruent with NAMI voice, tone and messaging.

Team Support

  • Provide back up for essential functions across the Marketing and Communications team including content development, copy editing and graphic support.
  • Provide production and coordination support for special projects.
  • Travel as necessary to support partner/campaign projects
  • Other duties as assigned.


  • Bachelor's degree in a related field.
  • 5 years' experience in social media, digital asset and content production, and digital marketing. Strong knowledge of social media platforms: Facebook, Twitter, Instagram, LinkedIn, Snapchat, YouTube, etc.
  • Strong analytic skills and expertise with social media analytics and scheduling platforms (e.g. Social Studio, Sprout Social, Hoot Suite, Google Analytics, etc.)
  • Demonstrated experience managing across social media and content marketing platforms that align to achieving strategic goals and outcomes.
  • Experience with best practices, trends and recommendations for social media and digital marketing
  • Attention to detail, responsible and reliable. Strong written and verbal skills.
  • Experience working across digital media and creative, drawing connections between the brand and identity and marketing objectives.
  • Flexible and positive attitude; strong interpersonal skills; able to work independently and within teams.
  • Familiarity and experience with design tools including Adobe Photoshop, Adobe Premiere and common Web design and content management tools.

This position is based in Arlington, VA.

Must pass background check. 


Equal Opportunity Employer M/F/D/V

National Alliance on Mental Illness
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